Kedar Global Enterprises
Kedar Global Enterprises (KGE) is a global holding company that encompasses apparel, beverages, entertainment, media, and publishing.
Our Portfolios
Massenburg Media
Massenburg Media is a global media entertainment company that specializes in curating and executive producing music, television, film, and other forms of media content.
Massenburg Celebrity Beverages
Massenburg Celebrity Beverages is a private label beverage company that connects celebrities to a beverage brand that gives them equity and royalty-based income.
Black Owned Beverage Association
Black Owned Beverage Association’s primary goal is to increase the number of people of color in creating, developing, and operating their brands along with educating them on platforms, sales, and distributions.
1973 An Ode to A Culture
1973 An Ode to A Culture is a company of apparel and beverages that celebrates a movement that inspired and empowered across the globe.
Original Audio Recording
Original Audio Recording (OAR) is an audio content development company for celebrities and brands.
Afraeton
Afraeton is a brand new musical genre which combines elements of African music (Afrobeats) and Latin music (Reggaeton)coined trademarked and owned by Kedar Massenburg
Kedar Massenburg
President & CEO
Kedar Massenburg is an American entrepreneur, executive producer, founder and CEO of Kedar Global Enterprises, Massenburg Media, Massenburg Celebrity Beverages, Black Owned Beverage Association, 1973 An Ode to A Culture and Original Audio Recording.
Kedar Massenburg is the former President of Motown Records and President of Universal Records Black Music. He coined the term “Neo-soul and is responsible discovering and signing singers Erykah Badu, D’Angelo and India Arie to their first major recording contracts; along with Chico DeBarge, Damien and Stephen Marley, Kem, Akon and more.
Kedar executive produced movie soundtracks: Meet Joe Black, Bamboozled, Stuart Little, Welcome Home Roscoe Jenkins, Rush Hour and Coming to America 2. He’s also the producer and executive produced Loudmouth, the documentary on the life and times of Reverend Al Sharpton, released in 2022.